Cookie Policy
How we use cookies on justparity.com and how to manage your preferences.
Last updated: 23 July 2026 · contact@justparity.com
2. Cookie categories
We divide cookies into three categories: necessary (always active), analytics and marketing (both of which require consent).
Necessary cookies (always active)
These cookies are essential for the website to function and cannot be switched off. They are typically only set in response to actions you take, such as logging in or filling in forms.
| Cookie | Purpose | Duration |
|---|---|---|
| sb-*-auth-token | Login session | Session |
| __cf_bm | Cloudflare bot protection (security) | 30 minutes |
Local storage (not cookies)
Your cookie choice is not stored as a cookie but in your browser's local storage on your device. It is never sent to our servers.
| Key | Purpose | Duration |
|---|---|---|
| jp-cookie-consent | Your cookie choice (with timestamp) | Up to 12 months |
| ptcos:abHeroViewSent | Ensures the homepage experiment counts your view only once per tab | Until the tab is closed |
Analytics cookies (require consent)
These cookies help us understand how visitors use our website so that we can improve it. All data is anonymised. We use Google Analytics 4 via Google Tag Manager, and cookies are only set once you have given your consent.
| Cookie | Purpose | Duration |
|---|---|---|
| _ga | Google Analytics user ID | 2 years |
| _ga_* | Google Analytics session | 2 years |
| ab_hero | Our own homepage experiment: remembers which variant of the homepage you see (no third party) | 30 days |
Marketing cookies (require consent)
These cookies are used to show you relevant adverts and to measure the effectiveness of our marketing. We only use marketing cookies with your explicit consent. Our marketing providers are Google Ads, Meta (Facebook/Instagram) and LinkedIn.
Google Ads
| Cookie | Purpose | Duration |
|---|---|---|
| _gcl_au | Google Ads conversion tracking | 90 days |
| _gcl_aw | Tracks clicks from Google Ads | 90 days |
| _gcl_dc | Google Display remarketing | 90 days |
| FPID | First-party identifier for ad measurement | 2 years |
| test_cookie | Tests whether your browser allows cookies (DoubleClick, third party) | 15 minutes |
Meta (Facebook/Instagram)
| Cookie | Purpose | Duration |
|---|---|---|
| _fbp | Meta Pixel: ad measurement and targeting | 90 days |
Set by LinkedIn as third-party cookies when the LinkedIn Insight Tag loads after your consent.
| Cookie | Purpose | Duration |
|---|---|---|
| bcookie | LinkedIn browser ID | 1 year |
| li_gc | Stores your consent choice with LinkedIn | 6 months |
| lidc | LinkedIn routing | 1 day |
3. Google Consent Mode v2
We use Google Consent Mode v2. In practice, this means that:
- Analytics and advertising cookies are set only after you have given your consent.
- Before consent, advertising and analytics tags are not loaded at all: no cookies are set and no data is sent, not even anonymised pings.
- Your choice is stored locally in your browser for up to 12 months and is respected on future visits.
- You can change your choice at any time via the button below in the section "How to manage cookies".
The implementation follows the ePrivacy Directive and the guidance issued by the Danish Data Protection Agency (Datatilsynet).
4. Remarketing and targeted advertising
With your consent to marketing cookies, we may show you relevant adverts on other websites via Google Ads (Search and Display Network).
We segment visitors anonymously based on behaviour (for example, visits to the pricing page) in order to show relevant messages. You can opt out of marketing cookies at any time via the "Change cookie preferences" button under "How to manage cookies", and we will immediately stop collecting data for remarketing.
5. Third-party cookies
Our website may contain embedded content from third parties (for example, videos). These third parties may set their own cookies. We have no control over these cookies. Please refer to the respective third parties' cookie policies.
6. How to manage cookies
Click below to change your cookie preferences. You can withdraw your consent or give new consents at any time. If you withdraw a consent, we immediately delete the cookies we have set in that category.
You can also:
- Delete cookies in your browser settings.
- Block cookies in your browser (this may affect functionality).
Browser settings
Most browsers allow you to view and delete cookies:
7. Changes to this cookie policy
We may update this cookie policy from time to time. In the event of material changes, we will display the cookie banner again so that you can decide on the new cookies.
8. Contact
If you have any questions about our use of cookies, you can contact us:
Just Parity ApS
Company reg. no. (CVR): 46363906
Vesterbrogade 208, DK-1800 Frederiksberg C, Denmark
Email: contact@justparity.com
Questions about cookies?
Do you have questions about our use of cookies, or would you like to change your preferences? Contact us.